Improved copy

Building your business through online marketing

The beginnings of word cloud navigation. It'll be a lot more sophisticated when I'm done, but this is it for now:

website people Scarborough May work place found problem Internet time bit point thought read used using buy find site remember night idea old working blog

Improved copy: 2009-12-10: Marketing by numbers: As a test, I improved the copy (writing) for one product on an ecommerce website a couple of weeks ago. Stripping out the overall growth of the website for Christmas, they now have 50% more search traffic to that page. Pageviews to that product page on the site are up by 2.37 times, and the visitors who see the page are spending twice as long on the site as previously.; The new copy didn't take too long to improve, so it's exciting to think what the effect would be of improving every page (there are 300 products now, but potentially lots more without losing quality).; So that's the power of copywriting, and I don't even think that's the best I could do .. I only set out to make a single pass through the text to see the effect.

Sea view bed and breakfast in Scarborough
(5.4x more new search engine business over a year (2.78x more traffic, 1.93x the conversion))

(Grew online business by six times in twelve months)

(Online business grew by 2.5 times in 4 months)