- Adding video is easy (and worthwhile)
- 2010-01-04: Marketing by numbers: I bought myself a Flip Video Camcorder
and, not really being a gadget guy, I really fell in love with the packaging, presentation and design of it.
- But because it's so easy to carry, it goes where I go. I'm just hoping for my day on Channel 4 News when I get to video a bank job.
- It comes with its own software and plugs directly into your computer, which reads the software on the camera and gives you a point and shoot way to just simply upload your videos to YouTube. It's really childs play.
- I noticed for one client they were selling products that moved in a particular way. Yet all you saw on their website was still pictures. So I popped over with my ridiculously amateurish Flip camera, took a thirty second ridiculously amateurish video, uploaded it using my old and knackered Windows machine I only use as a doorstop, and they put the video on their product page. Including putting on my coat, walking there and back it and taking my coat off again it probably took an hour.
- Now, people who search for that product in Google who end up on my client's site, they look at 3.15 times more pages, spend 2.44 times as long on the site, and whereas before we didn't sell anything, now the page converts at 17%.
- We also have a third more traffic to that product page.
- All that from one ridulously amateurish video.
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