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Let's talk about loss
2010-06-22: V1: The old brain is there to protect you. It wants you to eat, have sex, and run away from monsters, in whichever order you fancy. So on a website, put up pictures of appetising food and people, and play on the idea of losing stuff, of threat. Avoiding loss is more motivating than gaining something so you'll probably sell more.
V2: The old brain is there to protect you. It wants you to eat, have sex, and run away from monsters, in whichever order you fancy. If your competitors know this, you may lose out if you concentrate wholly on the positive benefits of your offer. Make sure your visitors know what they might lose if they don't buy from you, otherwise your sales may go down the day your competitor reads this blog.
Which is most motivating?

By John Allsopp
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