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Show them pictures of food
2010-08-06: Anytime it's relevant, take the opportunity to show people gorgeous photographs of food.
A food delivery from The Organic Farm Shop
That's because our old brain, the one that makes sure we eat, drink, stay out of danger and do naughty things with people of the opposite sex, likes to see pictures of food (for obvious evolutionary reasons).
What it likes, it promotes to our conscious mind. It's a bit like making friends with a lobbyist in your client's head.
So, show people pictures of food when you can.
All from Neuro Web Design: What Makes Them Click?

By John Allsopp
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