- My values
- 2013-11-30: I was reading Babauta's Less this morning and he says one way of deciding whether you should be doing a thing at all is to work out whether it matches your values or not. In a previous blog I talked about brands and values. That system applies just as much to freelance web developers and marketers such as myself.
- That reminded me of the fact that I've analysed my own values, but I've not shared them with you. So .. here's what I stand for, in priority order:
- Independence: I like to do things differently (especially if that means doing stuff unusually well and/or starting from first principles).
- Boldness & ambition: I always have a big vision, I never do 'just enough', every action is part of a plan, a step towards a worthwhile goal.
- Truth & focus: I always have a clear idea of where we are going, and I'll get there using surefooted, proven methods. I like science. I'm an engineer.
- Awareness: I'm always aware of all the people involved, especially the users. I'm awake to the subtle things not just in the data, ideally I'll want to know how a user feels when they use a website of mine. This leads to opportunity & quality. Usability is a big driver of mine.
- Artistry & ingenuity: I like creativity, I'll do whatever I can to bring emotion and human meaning to my work.
- Depth: I am a deep thinker, so I'll bring intelligence, depth and expertise to all my work.
- All of those things have downsides as well as upsides. That's why I created Surge Marketing, it's the place where I do what you want. Here, I do mostly what I want & hope to attract people who want similar things.
- Some nascent projects unfolding from these values include Learn Spanish Words: a Spanish vocabulary builder that keeps plugging away at the common words you don't know, ToDoBerries: a better What's On? guide and accommodation chooser, Twitter GrowBot: an internal tool to help me find local Tweeters on behalf of clients, and a phenomenal timesheet tracker .. well, it looks amazing in my head anyway.
By John Allsopp
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