I met the couple who run Carlton Family Guest House last year when I did Cosy Beamed cottage for them. This time they are back for their main guest house.
I like this couple, I think they have an eye for what matters and it comes through in their Guest House, in the way they describe sitting with their guests in the lounge, cooking home grown vegetables, and in the way the place is decorated. I tried to reflect that in their site.
There was discussion, as there is with many B&Bs, about how people are subtly vetted on the phone. If you run a friendly place where people talk together in the lounge, you don't want anyone antisocial wrecking the atmosphere. And if you want the sort of people who enjoy a chat in the evening rather than people who want to go out, party hard, and arrive back noisily at 3am (although they also enjoy those who do come for a good night out so long as they are respectful when they come back), then, how to put that across on the website?
I started with the phrase "popular with mature couples" but that, in retrospect, just sounded really bad. So I've relied on talking about things that might be popular with this demographic: Ayckbourn, the cricket, bowls, decent beer, the traditional shops, the jazz festival, but I didn't want to make it sound like an old people's home (which it certainly isn't) so there's also Bike Week, the cinema, the casino, walking on the moors, even surfing lessons. Hopefully that will also provide lots for the search engines to find.
I like the photography (which is mine) although I now have a better camera so should be able to do even better next time, and I'm enjoying the design of the site too, I think the sand background works rather well. The text is all mine too.
I've suddenly got very busy so this took me over a month to get around to finishing, but only 11 hours of actual time (so about £500 including costs).
The client said they like what I've done, so all's well.