Search engine optimisation

SEO is the primary traffic generator. Your efforts are rewarded over a long period and your traffic is free. YouTube and Facebook might get more visitors than Google nowadays, but it's still Google people turn to when they want something, and 42% of the clicks on a search result page go to the number one result. There's gold in them tharr hills (but it's right at the top).

First off: keyphrases. When you say you want a top position in Google the first question is "for which search phrase" (the second is "for which country version of Google", and the third is "which page on your site do you want people who use this phrase to land on"). If you haven't done your keyword research you'll be boggle-eyed at the number of different searches people can enter into Google and still want what you sell.

Some keyphrases are rarely used and not worth bothering with. Others are used thousands of times and convert like billy-oh, but there are a hundred of your competitors all working hard for the same position.

If you are just starting to get to grips with online marketing, the thing to do is to research all this and find a relatively uncompetitive niche where it's right that you are the top result and you can make some money being there. That could take a day just to work it out. Having done that, you can do it again for another niche, and again, and before you know it you've got a handful of income streams and you're gathering yourself some momentum to go for more competitive phrases.

The more you succeed at this, the easier it is to succeed at the next one and not just because you know what you're doing but because the things you do to get a first position for one phrase may well help you get a good position for the next.

If you are a bigger company then the game is about how to manage all this information and squeeze as much out of the system as possible.

So how do you get a page one position in Google? That's about using your target keyphrase and synonyms correctly on the page that you want to rank and in inbound links to that page.

Why not get in touch and let's see if we can work something out.